Watson Assistant

The AI assistant for business.

Watson Assistant has been named the leader in Forrester’s New Wave report on Conversational Computing.

Watson Assistant

The AI assistant for business.

Watson Assistant has been named the leader in Forrester’s New Wave report on Conversational Computing.

Why Watson Assistant

Watson Assistant delivers scalable, engaging experiences across all of your business, transforming how you interact with customers and employees.

Whether you’re a business user who needs a deep industry solution, or a developer who needs a robust platform to build an AI assistant from scratch, Watson Assistant has you covered.

Your brand

Increased engagement and loyalty

Your customers

Continual learning for customized experiences

Your data

Private and personalized insights

For businesses

Watson Assistant solutions

Watson Assistant solutions are designed for multiple industries, and built on a leading conversational computing platform. The solutions help businesses offer personalized experiences to customers and unlock insights that make each interaction better than the last.

Watson Assistant can be embedded across a variety of channels to deliver consistent customer experiences that are valuable, private and secure.

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Customer care

Improve customer relations and reduce cost by up to 40 percent. Investing in AI technology can effectively upskill your agents, streamline how you engage with customers, partners and employees. Watson offers a virtual assistant solution to transform your customer service department.

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IBM® Watson™ Assistant for Automotive is a digital assistant designed to enhance in-vehicle experiences, helping the automotive industry better understand and interact with drivers and passengers.

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IBM® Watson™ Assistant for Hospitality offers a customized digital assistant to provide a differentiated and personalized experience for hotel guests.

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More industries

IBM® Watson™ Assistant for Industry provides a cloud-based framework for building cognitive consumer applications to offer a personalized, proactive and portable digital assistant that understands the user and their environment.

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Customer care

Get started with 10,000 API calls per month at no cost. Lite plan services are deleted after 30 days of inactivity.

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Starting at $22.00 USD* per 1000 digital interaction

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Starting at $70.00 USD* per 1000 digital interactions per month

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More industries

Starting at $20.00 USD* per 1000 digital interactions per month

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For developers

Developer friendly, enterprise grade Cloud platform

Watson Assistant is a robust platform that allows developers and non-technical users to collaborate on building conversational AI solutions. Its graphical UI, powerful NLP and familiar developer features allow the rapid creation of anything from simple chatbots to complex enterprise grade solutions for customer service and more.

Or enhance your conversational AI solutions with proactive and personalized services with Watson Assistant for Industry.

Watson Assistant

  • Program multi-turn dialog and provide response variations based on different conditions.
  • Collect multiple pieces of information in a single node. Validate information and add handlers for off topic queries.
  • Browse from a catalog of already configured customer service and industry content packs to save time and start faster.
  • Analytics and recommendations reveal insights from conversations and tailor your training of Watson.
  • Own and protect the insights you have generated. They will not be reused for improving models.

Developer tools

Documentation →

API Reference →

Download SDKs →

Access Watson service on the IBM Cloud.

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  • Up to 10,000 API calls
  • Up to 5 workspaces
  • Up to 100 intents
  • Up to 25 entities
  • *POST /message method calls only


$0.0025 (USD) per API call

  • Unlimited API queries/mo.
  • Up to 20 workspaces
  • Up to 2000 intents
  • Shared public cloud
  • Up to 1000 entities
  • *POST/message method calls only


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Watson Premium plans offer a higher level of security and isolation to help customers with sensitive data requirements.

When you upgrade from Lite to a paid plan, you’ll keep all your intents, entities, dialog flows, and chat logs.

* To get started with your trial, you will create a Free Plan (no charge) instance of the Watson Assistant service, which is capped at 10,000 free API calls. At the end of the trial period your instance will be disabled if you do not upgrade your account to a subscription plan. Details of subscription options are available here. You may upgrade your account at any time during the trial period. By continuing, you agree to the Terms.

Case studies