Why Watson?

Exceed customer expectations

Train Watson on common requests to make interactions more meaningful.

Value customer time


of US consumers say valuing time is most important from a brand.

Individualize experiences


of customers say personalization influences purchasing decisions.

Keep customers happy


of B2C cutomers stopped buying after one bad service interaction.

Provide consistency


channels, on average, for customer engagement with brands by 2019.

Key tools and solutions

Watson Discovery

Unlock hidden value in your data with the world’s most advanced cloud-native insight engine.

Watson Assistant

Build conversational interfaces into any application, device, or channel.

Watson Marketing Insights

Surface predictive customer insights and pinpoint target audiences to drive better interactions.


Put Watson to work

Watson AI helps your enterprise optimize and reimagine the way work gets done. Here are six, powerful ways Watson improves how your organization runs.

Transform your call center with AI

Watson offers AI solutions for customer self-service across multiple channels that help improve experiences, increase satisfaction, and reduce churn. Explore AI for call centers.