Gaining cognitive advantage

The impact of cognitive computing and AI is significant for businesses across industries. Through primary research, IBM thought leadership reports reveal how pioneering organizations are already seeing significant business outcomes from cognitive initiatives, driving new levels of competitive advantage. The experiences of these early adopters provide valuable insights for the cognitive journey.

 

The cognitive advantage global market report

Our global market study of 600 cognitive decisions makers reveals that early adopters are already realizing transformational outcomes from their cognitive initiatives--from increased efficiency and customer engagement to product innovation and business growth. Learn how these early adopters are capitalizing on the potential of cognitive and AI technology.

The cognitive advantage global market report

Our global market study of 600 cognitive decisions makers reveals that early adopters are already realizing transformational outcomes from their cognitive initiatives--from increased efficiency and customer engagement to product innovation and business growth. Learn how these early adopters are capitalizing on the potential of cognitive and AI technology.

Decoding cognitive business

IBM Watson customers share experiences and best practices for applying cognitive solutions to succeed in high-value use cases ranging from customer acquisition to wellness to risk management. Learn how to get started and grow a cognitive business.


Forward thinking on AI

Renowned IBM researchers and industry experts share their perspectives on the next frontiers in AI. Take a deep dive into the their visions for technological innovation, creativity, human-computer interaction, and building trust in AI.

Doing good in the cognitive era

Cognitive technology combined with our human ingenuity is helping us “do good” in new and better ways. Learn how pioneers are bringing these new capabilities to bear against important societal challenges.

Decoding cognitive business

IBM Watson customers share their experiences and best practices for applying cognitive solutions to succeed in high-value use cases ranging from customer acquisition to health and wellness to risk management. Learn how to get started and grow a cognitive business.

Forward thinking on AI

Renowned IBM researchers and industry experts share their perspectives on the next frontiers in AI. Take a deep dive into the their visions for technological innovation, creativity, human-computer interaction, and building trust in AI.

Get a personalized roadmap for your cognitive journey with the IBM Watson Business Coach Try now