What Watson Analytics for Social Media can do for you

Easily take the pulse of your audience and make exceptionally insightful discoveries with visualizations created from thousands of social media sources. Identify a topic and get relevant content that shows you interesting relationships and patterns. Gain greater visibility into a topic or market, And, compare results with other data sources for new insights derived from different views of information.

Go beyond automated analysis with sentiment provided at the snippet level. For example, “I love my phone but hate my bill” is identified as both positive and negative and not neutral.

Improving forecasting by 18% with social analytics

When Jabil Circuit decided to transform itself into a consumer lifestyle business, they needed social media to play an important role. Watson Analytics for Social Media is helping Jabil to determine the relationship between consumer sentiment and their master production schedule to see how it matched to their actual production shipments to their consumer lifestyle customers. Dan Eng, Director of IT, Jabil Circuit, explains, "We were able to actually help one customer improve their forecast by 18% with a four-week lead-time based on uptake in consumer sentiment."

What can you do with Watson Analytics for Social Media?

  • Interact conversationally with social data analytics—without technical or advanced training.

  • Use visualizations of social data to measure consumer sentiment, evaluate trends and gauge the reactions to a product or event.

  • Eliminate guesswork with suggested starting points for your analysis based on social conversation topics.

  • View your social media findings in the context of other data for a more holistic understanding of your brand or business.

Do more than listen—understand and interact.

1.

Provide a topic

Get an automatic list of related terms and their context to strengthen your research and improve your analysis.

2.

Explore themes and metrics

Define criteria and break down topics into distinct metrics that you can use for better analysis.

3.

Get preconfigured visualizations

Understand the nuance of social media conversations automatically wit the click of a button.

4.

Display your insights

Automatically create insightful dashboards that show themes, topics, sources, geography, active authors and more.

Explore Watson Analytics for Social Media

Conversation

Interact with social analytics

Find insights about your audience by asking questions in your own words and getting answers you understand.

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Follow suggestions to insights

Let intuitive search configurations guide you to accurate conclusions quickly.

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Pair findings with other sources

View insights in the context of other data sources by exploring them with a larger set of analytics.

We were able to actually help one customer improve their forecast by 18% with a four-week lead-time based on uptake in consumer sentiment.

—Dan Eng, Director of IT, Jabil Circuit

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