What is Watson Analytics?

Watson Analytics is more than business analytics software. Enjoy the benefits of advanced analytics without the complexity. Discover relationships. Test correlations. Develop outlooks that can guide you to your next great achievement. Search for insights in your own voice and instantly get answers. Smart data discovery, automated predictive analytics and cognitive capabilities enable you to interact with data conversationally. So if you need to quickly spot a trend or your team wants to view insights in a dashboard, Watson Analytics has you covered.

One-click data discovery and predictive analysis. All you need is a web browser or download the iPad app to quickly understand what your data is telling you.

Improving services to clients with easy analytics

Watson Analytics helped Mears Group analyze data to better target rapid response and planned maintenance services to 1 million homes in the UK. Before implementing Watson Analytics Professional, they used spreadsheets, which meant they had guess at trends and then work backwards to validate their assumptions. “With IBM Watson Analytics, we simply upload a set of unstructured data into the cloud, and the solution automatically detects hidden trends, and suggests additional types of analysis we might want to perform,” says John Brett, IT and Business System Director at Mears Group.

Getting started is easy

Upload and refine data

A few clicks makes sure all your data points are in synch, whether you’re discovering or building dashboards.

Use your own words to discover

Starting points appear on your desktop or iPad to get you going. Or type a question. Either way, you’ll understand your insights.

Find what drives your business

A spiral diagram shows you the factors most likely to influence business outcomes and the math behind the findings.

Display your findings

With a choice of dashboard templates, it’s easy to show visualizations so your audience understands your point.

Watson Analytics gave me decision-making insight to my data in minutes. It gave me more detailed analysis with easy to communicate results in a few minutes compared to days of setting up tests to run in other analytic programs.

—Mark Lack, Manager for Strategy Analytics and Business Intelligence, Mueller, Inc.

Explore Watson Analytics

Start with data

Load a spreadsheet or connect to relational data, report data or data in a cloud storage service.

Discover insights

Choose a recommended starting point—or type a question—and instantly get data visualizations.

Find business drivers

Ask what drives a business outcome to create a target and quickly see its top influencers.

Display your findings

Select a template you can drag and drop data into and create a dashboard to tell your story.

Turn insight into action with business analytics software