Unlocking a Sixth Sense for Brands

By IBM Watson Advertising

A home improvement retailer maintained its position as a leading seller of Christmas trees, plus encouraged consumers to purchase holiday gift items. A national coffee brand got customers to go beyond their regular coffee drink order and try something new. A leading soup brand brought to life its mission to make real food that matters for “life’s moments” – such as everyday events like family dinners, gatherings of friends, or tailgate parties, rather than just holidays and special occasions.

How did each of these brands achieve their objectives? The answer is artificial intelligence (AI).

Download AI: Unlocking a Sixth Sense for Brands to find out more.

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