'Tis the Season for AI

By IBM Watson Advertising

Holiday shopping is both a hopeful and frustrating time for consumers. The celebratory spirit is high, but the pressure to buy perfect gifts is equally present. It’s also a crucial revenue generating time for retailers. One that has become complicated by rapidly shifting consumer expectations.

Leading brands have turned to artificial intelligence (AI) to deliver unprecedented inspiration and exceptional experiences that capitalize on the season and leave shoppers coming back for more.

New AI-powered technologies have the ability to:

  1. Wow first time visitors with exceptional experiences
  2. Prioritize gift selection
  3. Provide truly integrated consumer experiences

Explore the ways that AI has the potential to help both consumers and retailers this holiday season in our latest download, “‘Tis the Season for AI.”

Download "'Tis the Season for AI"

Click below to access IBM Watson Advertising's latest thought leadership article.