The Weather Company
Global Advertising Solutions, IBM Watson Advertising

IBM Watson Advertising

The Weather Company is the world’s most accurate forecaster* and leading provider of weather, connected to 2 billion devices globally and more than 415 million people every month through consumer-facing digital properties like The Weather Channel. Clients across the broadcast media, aviation and automotive industries count on The Weather Company to help them connect with audiences. throughout the advertising ecosystem and deliver meaningful results across channels and categories.

* ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2020,, commissioned by IBM.