
Global Advertising Solutions, IBM Watson Advertising
IBM Watson Advertising
IBM Watson Advertising, formerly The Weather Company’s advertising
sales division, uses the world’s leading artificial intelligence (AI)
technology to unlock data and insights and help marketers make better
decisions. We offer trusted, insight-driven media, data, and technology
solutions that can be deployed across a brand’s entire marketing strategy
to help drive results.
IBM Watson Advertising’s Series and Articles
C Contributor
Why predictive advertising solutions are essential to personalized activations
November 5, 2020
C Contributor
2020/2021 IBM Watson Advertising Weather Targeting Seasonal Activation Calendar
September 11, 2020