In an automated world, it’s getting harder for marketers like you to reach your intended audience. And if you’re still relying on look-alike segments, you may be missing out on key customers. Look-alikes are valuable but they don’t tell the whole story. They only identify people with similar demographic profiles. Yet, people who look-alike don’t necessarily act-alike.
Let IBM Watson Advertising Predictive Audiences score the market, so you don’t have to.
Download our Go Beyond Look-Alike Segments eBook to learn more about how IBM Watson Advertising can help brands put smart to work using deep learning AI to reduce media waste by better segmenting prospective audiences, based on their likelihood to act.