Marketers should be aware that a late-arriving and short fall could delay seasonal demand
Don’t pull out your sweaters yet.
The latest data from The Weather Company forecasts that September/October will be close to or above average temperatures following a hotter than normal August.
Your customers probably aren’t thrilled about it. In our research, 69% of consumers say they feel happy or relieved when fall weather first appears in the forecast. Savvy marketers will keep an eye on the forecast when launching fall campaigns.