While spends are up, back-to-school marketing still has its challenges. The season is longer than ever before – with consumers starting their shopping earlier but continuing to spend until the start of the school year. More and more purchases are being made at the last minute and online thanks to the ability to get things overnight, and changing weather conditions on any given day can impact how and when consumers are shopping.
Be more successful this back-to-school season with AI-infused media, data, and technology solutions that can help you find and reach your customers in the moments that matter.
Download Deep Learning Takes on Back-to-School to learn more about what's ahead for brands and how IBM Watson Advertising can help you get to the head of the class.