Blockchain: The Technology of Trust

By IBM Watson Advertising

Trust is the foundation for customer consideration and loyalty. In 2018, however, we are seeing a crisis of consumer trust. Almost universally, consumers are less trusting of the government, the media, and many businesses. In fact, just 3% of global respondents in a recent HubSpot survey say they trust salespeople or marketers.

Despite these grave statistics, there is reason for hope. In a recent survey by Deloitte, 79% of surveyed consumers say they would be willing to share their data if there is a clear benefit. How can brands take advantage of this willingness to share information?

Blockchain technology may be the key to unlocking consumer trust for business. Download our latest thought leadership one sheet to find out more.

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