The enactment of the European Union’s General Data Protection Rules (GDPR) on May 25, 2018 has had an impact on businesses, not just in the EU but worldwide. GDPR and its unprecedented restrictions on the collection and handling of user data seeks to protect EU citizens by ensuring they are notified of data breaches, as well as preventing their data from being sold or used for purposes other than what was agreed to. Because companies, regardless of where they are located, are subject to hefty fines if they fail to comply, most have already changed or continue to reevaluate their practices to ensure the requirements are not breached.
From a heightened demand for privacy-compliant ad inventory, to an increase in private marketplace deals, to greater scrutiny of partners and the data they provide, successful marketers are making changes to protect their customers’ data, while still enabling them to deliver increasingly relevant and personalized experiences.
To find out more, download our latest thought leadership article, “Advertising in a Post-GDPR World.”