Every month, every week, every day is an opportunity to celebrate - something big, something silly, or even those little victories. Every season offers us a new reason to connect with our consumers, to help make our brands and products relevant to them in ways they may never have realized.
This calendar is designed to spark some inspiration and give you clear, and non-intuitive, tactics to help make your message resonate, guided by the world's most accurate weather forecast. We've collected holidays, seasonal events, and weather information to go along with our top performing IBM Weather Targeting triggers and some seasonal suggestions.
Download our 2020/2021 IBM Watson Advertising Weather Targeting Seasonal Activation Calendar to learn how IBM Watson Advertising can help you plan your 2021 weather strategies and activations.