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Head of Marketing Insights and Analytics, IBM Watson Advertising

Adrienne Beck

Adrienne Beck is the Head of Marketing Insights and Analytics at IBM Watson Advertising. In this role, Beck is focused on the development and application of consumer and customer insights, as well as understanding weather’s impact on consumer behaviors. 

Previously, as head of sales strategy, Beck oversaw development of advertising and marketing strategies leveraging Watson Advertising’s vast data, media, and technology solutions across verticals, and specializing in the retail and restaurant verticals.

Prior to Watson Advertising, Beck was a global vertical industry project manager at Microsoft where she developed and executed strategic engagements between Microsoft executives and client executives. She also built vertical industry playbooks highlighting key trends and insights relevant to marketing and advertising strategies. Beck joined Microsoft in 2005 as an account manager, and held ascending roles during her tenure. She has also held roles at Nielsen and Yahoo!

Beck holds an MBA from University of Chicago Booth School of Business, and a bachelor’s degree in International Relations from Stanford University.


Adrienne Beck’s Series and Articles