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IBM Watson Advertising Thought Leadership
Featured Thought Leadership
Bias in Advertising: Confronting & Addressing the Challenge
The Summer 2022 Consumer Behavior Forecast
A Sunny Summer Outlook for Retail
History repeating: The data outlook for 2022
Twenty personalization statistics to guide your advertising strategy
5 Advertising techniques and strategies for you to try
Takes one to know many
What is programmatic advertising?
An introduction to cognitive advertising
Put personalization in the driver's seat
What is contextual advertising? Everything you need to know
Strategies for smarter health marketing
Six successful conversational marketing examples
Creative lessons from AI
The complete guide for weather-triggered advertising
Prioritize, Personalize and Predict
For Marketers in Flu Brands, 2021 is the Year of Challenge and Opportunity
Today’s Shifting Advertising Landscape Demands a New Advertising Approach
Personalized ads: A guide to personalization without cookies
Winning with Watson
Additional Thought Leadership
Cookieless Targeting: What It Is and How It Applies to Advertising
How Brands Can Accelerate Consumer Action In OTT Ad Experiences
11 AI Advertising Examples You Should Know About
Three Ways the Auto Industry Can Accelerate Digital Marketing with AI
How AI Is Changing Advertising
5 Benefits of Machine Learning in Advertising
No Cookies? No Problem
AI Advertising Almanac
Three Essential Lessons for Marketers in 2021
Why Predictive Solutions Are Essential to Personalized Activations
How AI Can Help Generate Insights to Drive Business Results
How is COVID-19 impacting consumers’ behaviors and emotions?
What is conversational marketing and why do brands need it now?
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