Featured Thought Leadership

What is contextual advertising? Everything you need to know

Strategies for smarter health marketing

Six successful conversational marketing examples

Creative lessons from AI

The complete guide for weather-triggered advertising

Prioritize, Personalize and Predict

For Marketers in Flu Brands, 2021 is the Year of Challenge and Opportunity

Today’s Shifting Advertising Landscape Demands a New Advertising Approach

Personalized ads: A guide to personalization without cookies

Winning with Watson

Cookieless Targeting: What It Is and How It Applies to Advertising

How Brands Can Accelerate Consumer Action In OTT Ad Experiences

11 AI Advertising Examples You Should Know About

Three Ways the Auto Industry Can Accelerate Digital Marketing with AI

How AI Is Changing Advertising

5 Benefits of Machine Learning in Advertising

Key Takeaways from NRF 2021

Key Takeaways from CES 2021

No Cookies? No Problem

AI Advertising Almanac

Additional Thought Leadership

AI in Advertising: Everything You Need to Know

AI Is a Lot More Than Automation: Understand the Full Scope of the Technology

Three Essential Lessons for Marketers in 2021

Why Predictive Solutions Are Essential to Personalized Activations

If I Had a Choice, I’d Live in Eternal November

Why Product Value Always Ladders Back to Trust

2020/2021 IBM Weather Targeting Seasonal Activation Calendar

Influence Means Nothing Without Trust

When did we stop trusting creative to lead?

How AI Can Help Generate Insights to Drive Business Results

How is COVID-19 impacting consumers’ behaviors and emotions?

What is conversational marketing and why do brands need it now?

Accelerating Our Planet and Industry with AI

Webinar: How Weather Drives Consumer Behavior

Go Beyond Look-Alike Segments

The Power of Prediction

Deep Learning Takes on Back-to-School

Digital Advertising: The New Kid on the Blockchain

The Evolving Role of the CMO

Redefining the Lost Art of Conversation

Ready to make AI actionable? Let's talk.