IBM Watson Advertising Case Studies & AI Success Stories

State Farm sees 5.4% lift in brand preference with IBM Watson Advertising Conversations.

Mastercard exceeds CTR benchmark by 54% with IBM Watson Advertising Accelerator.

143% increase in conversion rate for a national beverage brand with IBM Watson Advertising Accelerator plus Click2Cart.

Chevrolet sees 100% increase in CTR with IBM Watson Advertising Accelerator.

The Ad Council drives 113% lift in performance with IBM Watson Advertising Accelerator.

Pivot Bio launches first AI-powered conversational ad for agriculture industry to highlight game-changing advances in crop nutrition.

Unprecedented 3x increase in installs for Storm Radar app with IBM Watson Advertising Accelerator.

CVS reaches 42 million consumers in moments that matter with Flu Insights with Watson.

The Weather Channel helped answer more than 2.6 million coronavirus-related questions via IBM Watson-powered chatbot.

Chevrolet sees 100% increase in CTR with IBM Watson Advertising Accelerator.

Toyota Prius Prime increases interaction time 3x benchmark with IBM Watson Advertising Conversations.

Subaru sees impressive engagement across web and mobile with commuter forecast campaign.

Toyota drives engagement with user-generated content in collaboration with weather.com.

Leading American motorcycle manufacturer expands reach to prospective clients with Weather Targeting.

Leading American auto manufacturer beats benchmarks by up to 59% with Location Targeting.

Leading auto brand drives 3.47% CTR with Watson Advertising's media solutions.

143% increase in conversion rate for a national beverage brand with IBM Watson Advertising Accelerator plus Click2Cart.

3M’s Filtrete sees 2.4% lift in filter sales with combination of 1st and 3rd party data.

Campbell’s Soup leverages Conversations to drive 10K one-on-one consumer engagements.

26% sales lift for leading ice cream brands with Weather Targeting.

Pharma brand drives 28% lift in purchase intent for dry eye relief products.

Leading pharmacy retailer beats CTR benchmarks with Location Targeting.

Michelob Ultra gives runners the forecast they need to go the extra mile.

Goose Island uses native stories to take millions on a journey of the hop.

Walgreens sees notable foot traffic lift with Weather Targeting.

State Farm sees 5.4% lift in brand preference with IBM Watson Advertising Conversations.

Mastercard exceeds CTR benchmark by 54% with IBM Watson Advertising Accelerator.

Leading insurance company sees 82% reduction in eCPA with IBM Watson Advertising Predictive Audiences.

22% sales lift for leading bakery-cafe with Weather Targeting and store locator adaptors.

McDonald’s leverages Location Targeting and Audience Targeting to drive in-store visits.

Casual dining chain leverages Location Targeting and store locators to drive ~50K incremental in-store visits.

National coffee brand becomes first QSR partner to leverage Weather Targeting API via off-property programmatic.

Leading quick service restaurant drives over 5% lift in foot traffic with Weather Targeting and Location Targeting.

National QSR chain increases sales of featured products by 23% with Weather Targeting.

CVS reaches 42 million consumers in moments that matter with Flu Insights with Watson.

Behr spends 3.4x more time with consumers with IBM Watson Advertising Conversations.

Leading home improvement retailer beats benchmark by 1000%+ with Weather Targeting.

Leading work boots brand leverages Watson Advertising's solutions to increase store visits by 41%.

Global outdoor retailer leverages Weather Targeting to stay seasonally relevant and drive engagement.

TruGreen leverages weather's impact on consumer behavior to beat benchmarks during critical spring window.

Lufthansa cultivates empathy while driving meaningful engagement with IBM Watson Advertising Conversations.

48% lift in visits to Best Western locations with IBM Watson Advertising Conversations.

Hulu pioneers a new way to connect with subscribers with IBM Watson Advertising Conversations.

The Ad Council drives 113% lift in performance with IBM Watson Advertising Accelerator.

The Weather Channel helped answer more than 2.6 million coronavirus-related questions via IBM Watson-powered chatbot.

Unprecedented 3x increase in installs for Storm Radar app with IBM Watson Advertising Accelerator.

Pivot Bio launches first AI-powered conversational ad for agriculture industry to highlight game-changing advances in crop nutrition.

Touchstone Energy builds awareness for their network of cooperatives.