IBM Watson Advertising Success Stories

IBM Marketing Planner with Lucy Drives AI-Powered Mass Personalization for Leading Luxury Automaker

48% Lift in Visits to Best Western Locations with IBM Watson Ads

Behr Sees 17% Lift in Purchase Consideration Across Target Demo with IBM Watson Ads

3M’s Filtrete Sees 2.4% Lift in Filter Sales with Combination of 1st and 3rd Party Data

Hulu Pioneers a New Way to Connect with Subscribers with IBM Watson Ads

Leading Work Boots Brand Leverages Watson Advertising's Media and Data Solutions to Increase Store Visits by 41%

Toyota Prius Prime Increases Interaction Time 3x Benchmark with Watson Ads

Financial Services Company Looking to Lower CPA Sees 20x ROI with IBM Bidding Optimization

IBM Marketing Planner with Lucy Drives AI-Powered Mass Personalization for Leading Luxury Automaker

Toyota Prius Prime Increases Interaction Time 3x Benchmark with Watson Ads

Subaru Sees Impressive Engagement Across Web and Mobile with Commuter Forecast Campaign

Toyota Drives Engagement with User-Generated Content in Collaboration with weather.com

Leading American Motorcycle Manufacturer Expands Reach to Prospective Clients with WEATHERfx

Leading American Auto Manufacturer Beats Benchmarks by up to 59% with JOURNEYfx

Leading Auto Brand Drives 3.47% CTR with Watson Advertising's Media Solutions

22% Sales Lift for Leading Bakery-Cafe with WEATHERfx Targeting and Store Locator Adaptors

McDonald’s Leverages JOURNEYfx and Audience Targeting to Drive In-Store Visits

Casual Dining Chain Leverages JOURNEYfx and Store Locators to Drive ~50K Incremental In-Store Visits

National Coffee Brand Becomes First QSR Partner to Leverage WEATHERfx API via Off-Property Programmatic

Leading Fast Casual Restaurant Sees 7.37% Lift in Overall Foot Traffic with JOURNEYfx

Leading Quick Service Restaurant Drives Over 5% Lift in Foot Traffic with WEATHERfx and JOURNEYfx

National QSR Chain Increases Sales of Featured Products by 23% with WEATHERfx

Behr Sees 17% Lift in Purchase Consideration Across Target Demo with IBM Watson Ads

Leading Home Improvement Retailer Beats Benchmark by 1000%+ with WEATHERfx

National Home Improvement Retailer Beats Benchmark by 700%+ with WEATHERfx Custom Data Analysis

Top Apparel and Home Goods Retailer Leverages Dynamic Store Locators to Attract New Shoppers

Leading Work Boots Brand Leverages Watson Advertising's Media and Data Solutions to Increase Store Visits by 41%

Global Outdoor Retailer Leverages WEATHERfx to Stay Seasonally Relevant and Drive Engagement

TruGreen Leverages Weather's Impact on Consumer Behavior to Beat Benchmarks During Critical Spring Window