IBM Watson Advertising Success Stories

48% lift in visits to Best Western locations with IBM Watson Advertising Conversations.

Behr sees 17% lift in purchase consideration across target demo with IBM Watson Advertising Conversations.

3M’s Filtrete sees 2.4% lift in filter sales with combination of 1st and 3rd party data.

Hulu pioneers a new way to connect with subscribers with IBM Watson Advertising Conversations.

Leading work boots brand leverages Watson Advertising's solutions to increase store visits by 41%.

Toyota Prius Prime increases interaction time 3x benchmark with IBM Watson Advertising Conversations.

Toyota Prius Prime increases interaction time 3x benchmark with IBM Watson Advertising Conversations.

Subaru sees impressive engagement across web and mobile with commuter forecast campaign.

Toyota drives engagement with user-generated content in collaboration with weather.com.

Leading American motorcycle manufacturer expands reach to prospective clients with Weather Targeting.

Leading American auto manufacturer beats benchmarks by up to 59% with Location Targeting.

Leading auto brand drives 3.47% CTR with Watson Advertising's media solutions.

3M’s Filtrete sees 2.4% lift in filter sales with combination of 1st and 3rd party data.

Campbell’s Soup leverages Conversations to drive 10K one-on-one consumer engagements.

26% sales lift for leading ice cream brands with Weather Targeting.

Pharma brand drives 28% lift in purchase intent for dry eye relief products.

Leading pharmacy retailer beats CTR benchmarks with Location Targeting.

Leading soup brand drives 500K+ shoppers to stores with custom store locator units.

Michelob Ultra gives runners the forecast they need to go the extra mile.

Goose Island uses native stories to take millions on a journey of the hop.

Walgreens sees notable foot traffic lift with Weather Targeting.

22% sales lift for leading bakery-cafe with Weather Targeting and store locator adaptors.

McDonald’s leverages Location Targeting and Audience Targeting to drive in-store visits.

Casual dining chain leverages Location Targeting and store locators to drive ~50K incremental in-store visits.

National coffee brand becomes first QSR partner to leverage Weather Targeting API via off-property programmatic.

Leading fast casual restaurant sees 7.37% lift in overall foot traffic with Location Targeting.

Leading quick service restaurant drives over 5% lift in foot traffic with Weather Targeting and Location Targeting.

National QSR chain increases sales of featured products by 23% with Weather Targeting.

Behr sees 17% lift in purchase consideration across target demo with IBM Watson Advertising Conversations.

Leading home improvement retailer beats benchmark by 1000%+ with Weather Targeting.

National home improvement retailer beats benchmark by 700%+ with Weather Targeting custom data analysis.

Top apparel and home goods retailer leverages dynamic store locators to attract new shoppers.

Leading work boots brand leverages Watson Advertising's solutions to increase store visits by 41%.

Global outdoor retailer leverages Weather Targeting to stay seasonally relevant and drive engagement.

TruGreen leverages weather's impact on consumer behavior to beat benchmarks during critical spring window.