State Farm

State Farm sees 5.4% lift in brand preference with IBM Watson Advertising Conversations.

Mastercard

Mastercard exceeds CTR benchmark by 54% with IBM Watson Advertising Accelerator.

National Beverage Brand

143% increase in conversion rate for a national beverage brand with IBM Watson Advertising Accelerator plus Click2Cart.

Chevrolet

Chevrolet sees 100% increase in CTR with IBM Watson Advertising Accelerator.

The Ad Council

The Ad Council drives 113% lift in performance with IBM Watson Advertising Accelerator.

Pivot Bio

Pivot Bio launches first AI-powered conversational ad for agriculture industry to highlight game-changing advances in crop nutrition.

Storm Radar

Unprecedented 3x increase in installs for Storm Radar app with IBM Watson Advertising Accelerator.

CVS Health

CVS reaches 42 million consumers in moments that matter with Flu Insights with Watson.

The Weather Channel’s COVID-19 Chatbot

The Weather Channel helped answer more than 2.6 million coronavirus-related questions via IBM Watson-powered chatbot.

Chevrolet

Chevrolet sees 100% increase in CTR with IBM Watson Advertising Accelerator.

Toyota Prius Prime

Toyota Prius Prime increases interaction time 3x benchmark with IBM Watson Advertising Conversations.

Subaru

Subaru sees impressive engagement across web and mobile with commuter forecast campaign.

Toyota

Toyota drives engagement with user-generated content in collaboration with weather.com.

Leading Motorcycle Brand

Leading American motorcycle manufacturer expands reach to prospective clients with Weather Targeting.

Leading Auto Brand

Leading American auto manufacturer beats benchmarks by up to 59% with Location Targeting.

Tier 1 Auto Brand

Leading auto brand drives 3.47% CTR with Watson Advertising's media solutions.

National Beverage Brand

143% increase in conversion rate for a national beverage brand with IBM Watson Advertising Accelerator plus Click2Cart.

3M Filtrete

3M’s Filtrete sees 2.4% lift in filter sales with combination of 1st and 3rd party data.

Campbell's Soup

Campbell’s Soup leverages Conversations to drive 10K one-on-one consumer engagements.

Leading Ice Cream Brands

26% sales lift for leading ice cream brands with Weather Targeting.

Leading Pharma Brand

Pharma brand drives 28% lift in purchase intent for dry eye relief products.

Leading Pharmacy Retailer

Leading pharmacy retailer beats CTR benchmarks with Location Targeting.

Michelob ULTRA

Michelob Ultra gives runners the forecast they need to go the extra mile.

Goose Island

Goose Island uses native stories to take millions on a journey of the hop.

Walgreens

Walgreens sees notable foot traffic lift with Weather Targeting.

State Farm

State Farm sees 5.4% lift in brand preference with IBM Watson Advertising Conversations.

Mastercard

Mastercard exceeds CTR benchmark by 54% with IBM Watson Advertising Accelerator.

Leading Insurance Company

Leading insurance company sees 82% reduction in eCPA with IBM Watson Advertising Predictive Audiences.

National Bakery-Cafe

22% sales lift for leading bakery-cafe with Weather Targeting and store locator adaptors.

McDonald’s

McDonald’s leverages Location Targeting and Audience Targeting to drive in-store visits.

Leading Casual Dining Chain

Casual dining chain leverages Location Targeting and store locators to drive ~50K incremental in-store visits.

National Coffee Brand

National coffee brand becomes first QSR partner to leverage Weather Targeting API via off-property programmatic.

Leading Quick Service Restaurant

Leading quick service restaurant drives over 5% lift in foot traffic with Weather Targeting and Location Targeting.

Leading QSR

National QSR chain increases sales of featured products by 23% with Weather Targeting.

CVS Health

CVS reaches 42 million consumers in moments that matter with Flu Insights with Watson.

Behr

Behr spends 3.4x more time with consumers with IBM Watson Advertising Conversations.

Leading Home Improvement Retailer

Leading home improvement retailer beats benchmark by 1000%+ with Weather Targeting.

Leading Work Boots Brand

Leading work boots brand leverages Watson Advertising's solutions to increase store visits by 41%.

Global Outdoor Retailer

Global outdoor retailer leverages Weather Targeting to stay seasonally relevant and drive engagement.

TruGreen

TruGreen leverages weather's impact on consumer behavior to beat benchmarks during critical spring window.

Lufthansa

Lufthansa cultivates empathy while driving meaningful engagement with IBM Watson Advertising Conversations.

Best Western

48% lift in visits to Best Western locations with IBM Watson Advertising Conversations.

Hulu

Hulu pioneers a new way to connect with subscribers with IBM Watson Advertising Conversations.

The Ad Council

The Ad Council drives 113% lift in performance with IBM Watson Advertising Accelerator.

The Weather Channel’s COVID-19 Chatbot

The Weather Channel helped answer more than 2.6 million coronavirus-related questions via IBM Watson-powered chatbot.

Storm Radar

Unprecedented 3x increase in installs for Storm Radar app with IBM Watson Advertising Accelerator.

Pivot Bio

Pivot Bio launches first AI-powered conversational ad for agriculture industry to highlight game-changing advances in crop nutrition.

Touchstone Energy

Touchstone Energy builds awareness for their network of cooperatives.

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