GIF, JPG, PNG

THIRD PARTY: Serve and Track If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.

  Med Rect Leaderboard
Ad Size 300x250 320x50
Retina/ HD Size 600x500 640x100
File Size 60k 40k

 

HTML5

THIRD PARTY: Serve and Track If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements. HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3

Additional Information

  • Weather.com follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.
  • Retina/HD size is required.
  • Animation should be limited to 4 frames as a best practice.
  • Creatives are supported in phone’s stock browser only (i.e. iOS Safari)
  • Creative must support portrait and landscape view.

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