Dynamic Creative Banners

• Dynamic, Adaptive Weather Imagery / Data / Copy
• In-Banner Video (Video Player)
• Swipe / Carousel
• Video Gallery
• Locator
• Vertical Video
• Expandable Rich Media
• 360 Image

THIRD PARTY: Track

• Initial File Load: 200kb
• Host-Initiated Subload: 1mb
• Host-Initiated Video: 1mb
• User-Initiated File Load: 2.2mb
• Video Frame Rate: 30fps
• Video Bitrate: 800kbps
• Audio Bitrate: 128kbps
• Video Duration: 15 secs
• Video Codecs: h264

THIRD PARTY: Serve and Track
HTML5 accepted through 3rd party tags only for banners.

• Initial Load: 200k
• Polite Load: 400k
• HTTP Requests: 15
• Time to Visual Start: 0.8 secs
• Visual Animation Length: 15 secs
• Fallback Image Size: 50k
• Number of Connections: Web-4 | Mobile-3 | Site-served-3

• Sound must be user initiated.
• Video controls must be clearly visible.
• If expandable, there must be a clear close button in the upper right-hand corner.
• Expansion must be user initiated on click or tap.

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• Weather.com follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
• Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.
• A clear close button is required in the upper-right corner of any expandable banner.
• Expandable banners may only expand left and down from the Top 300 Ad Slot on Desktop Web, and Full-Screen on Mobile.
• Expandable creative must spawn from the Top 300 position on Desktop Web, and a leave-behind is required.
• All Floating ads are reviewed by Weather’s Compliance team.
• Expandable banners must expand full screen on Mobile App.
• Auto-Expansion, Auto-Sound and Interstitials are not supported on our properties.
• Site-Served Dynamic Creative must be developed by the Creative Lab. Minimum Spend + Timing must adhere to Lab Guidelines.