Functionality Includes:

  • Dynamic, Adaptive Weather Imagery / Data / Copy
  • In-Banner Video (Video Player)
  • Swipe / Carousel
  • Video Gallery
  • Locator
  • Vertical Video
  • Expandable Rich Media
  • 360 Image

HTML/MP4 Video


  • Initial File Load: 200kb
  • Host-Initiated Subload: 1mb
  • Host-Initiated Video: 1mb
  • User-Initiated File Load: 2.2mb
  • Video Frame Rate: 30fps
  • Video Bitrate: 800kbps
  • Audio Bitrate: 128kbps
  • Video Duration: 15 secs
  • Video Codecs: h264


THIRD PARTY: Serve and Track
HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3

Available Sizes

Web Mobile Web Mobile App
300x600 300x250 320x100
300x250 320x50 320x50
728x90   300x250 (Snapshots & Flip Cards)
970x250   300x480 (Snapshots Only)


Additional Information

  • Sound must be user initiated.
  • Video controls must be clearly visible.
  • If expandable, there must be a clear close button in the upper right-hand corner.
  • Expansion must be user initiated on click or tap.


  • follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.
  • A clear close button is required in the upper-right corner of any expandable banner.
  • Expandable banners may only expand left and down from the Top 300 Ad Slot on Desktop Web, and Full-Screen on Mobile.
  • Expandable creative must spawn from the Top 300 position on Desktop Web, and a leave-behind is required.
  • All Floating ads are reviewed by Weather’s Compliance team.
  • Expandable banners must expand full screen on Mobile App.
  • Auto-Expansion, Auto-Sound and Interstitials are not supported on our properties.
  • Site-Served Dynamic Creative must be developed by the Creative Lab. Minimum Spend + Timing must adhere to Lab Guidelines.

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