Dynamic creative

Whether you’re looking to tell your story on The Weather Channel digital properties or throughout the advertising ecosystem, IBM Watson Advertising has the dynamic creative you need to deliver relevant experiences based on weather conditions, location, time of day and consumer behavior. These include:

  • NEW Integrated Marquee
  • NEW Integrated Daily Weather Snapshot
  • NEW Integrated Forecasts
  • In-Banner Video
  • Vertical Video
  • Video Galleries
  • Swipe/Gesture
  • Billboards
  • Expandable Rich Media
  • Dynamic Weather
  • Locators

Sponsorships and dynamic creative tools

The Weather Channel app now offers a stunning new design that better anticipates consumers’ needs, all within a brand-safe environment. New data visualizations offer personalized insights to help consumers make better, faster decisions. Enhanced alerts and a new heads-up feature let consumers know when it is time to pay attention. Intelligent algorithms mean that the more consumers interact with The Weather Channel app, the more the app adapts to their preferences.

For brands this means you can grab consumers’ attention when they are most likely to be engaged, by utilizing:

  • NEW storytelling options
  • NEW engagement and interaction touchpoints
  • NEW full-screen ad experiences
  • IMPROVED viewability

Programmatic advertising

Recognized by Ad Exchanger as a top programmatic team, we offer a variety of quality programmatic advertising solutions, from programmatic guaranteed to opportunities through RTB. Whether you’re a performance-driven advertiser focused on cost, or looking to bring automation across your entire campaign portfolio with a preferred deal, our team is ready to help you meet your objectives.

Video content

Our users trust us to tell them stories where weather, science, and life connect. Because of this, our award-winning editorial team creates video content that engages our audience with sight, sound, and motion across our properties and beyond.

In addition to fueling our audience’s passions, we help protect our audience with lifesaving information when they need it most.

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