WEATHERfx is a real-time, event-based targeting platform that enables brands to leverage the powerful connection between weather and emotion to deliver messaging that can drive consumer action.

about weather fx
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How WEATHERfx Works

WEATHERfx interprets and normalizes weather elements, sales, and/or consumer data and defines the condition mixes when weather is most likely to drive behavior, putting the most relevant brands in front of the right people at the right moment. Because your audience is everywhere, this dynamic targeting can be applied everywhere, on our properties or yours, out-of-home, in-store, and more.

Search for WEATHERfx triggers across data platforms including DV360, LiveRamp, The Trade Desk, Xandr Invest and more to extend this powerful triggering capability across your programmatic buying landscape, or contact your IBM Watson Advertising representative to learn more.

WEATHERfx Health with Watson

IBM WEATHERfx Health with Watson triggers combine IBM Watson Advertising’s WEATHERfx solution (which helps predict when weather conditions may exacerbate particular health conditions) and IBM Watson Health’s privacy-compliant IBM MarketScan Research Databases (the largest proprietary patient-level data assets available) to improve the efficacy of various WEATHERfx triggers in the health and wellness space.

weather fx health
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WEATHERfx Enhanced Product Triggers

Watson Advertising’s powerful WEATHERfx triggers, now augmented with leading retail sales data, are available to help take action when weather conditions are likely to impact demand for an array of popular consumer products.

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