About Social Targeting with Influential

Social Targeting with Influential offers AI-powered influencer technology that pairs brands with the right influencers to amplify their message and drive consumer engagement. In today’s crowded digital landscape, it’s more important than ever to create an authentic connection with an audience. Social Targeting with Influential leverages the most advanced AI technology to select influencers, inform content and strategy, and deliver higher engagement, sentiment and ROI.  

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How an influencer marketing platform works

Social Targeting with Influential offers brands the ability to amplify their influencer strategy by fully understanding the demographics that make up an influencer’s audience and setting up timed message release to ensure a consistent drum beat throughout a campaign. First, we ensure you are speaking to the right influencer. Next, we aim to understand more about who that influencer is based on what their audience thinks of them. Finally, we analyze their postings and images to ensure that their beliefs are reflective of your brand. Advanced analytics show true end-to-end attribution for any influencer marketing strategy, all of which can help brands:

  • Eliminate waste in their media buys
  • Increase authenticity when speaking to customers
  • Have end-to-end campaign control

Going deeper with social targeting in advertising

Social Targeting with Influential eliminates the guesswork around selecting an influencer. It’s not about finding the most-followed influencer: It’s about identifying the right influencer to carry your brand’s message. Social Targeting with Influential leverages three Watson APIs — NLP (Natural Language Processing), Personality Insights and Tone Analyzer APIs — to analyze brand health and potential influencer candidates and provide a strategic recommendation on whom to target. Watson also analyzes influencer followings to ensure the demographics and affinities match that of the brand. 

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Featured resource: Guide to AI in advertising

How does machine learning and AI impact advertisers on a day-to-day basis? This guide on AI in advertising outlines:

  • The growing role of AI in the advertising industry
  • How to use predictive advertising to your advantage
  • Some of the biggest benefits from using AI
  • Things to avoid in AI advertising
  • Examples of how AI can be used in advertising
  • Advice on how to get started

Ready to make AI actionable? Let's talk.