About Watson Ads

Watson Ads is an industry-first advertising solution that uses Watson technology to enable brands to have intelligent, personalized 1:1 conversations with consumers at scale, delivering more relevant information than previously possible in an advertising unit, and helping marketers uncover consumer and product insights faster than ever before.

watson ads how it works

How Watson Ads Works

Watson Ads are trained to listen to questions and inputs, then deliver a response that is unique to each consumer, helping to deepen engagement and drive brand loyalty. Brands can seamlessly deploy Watson AI-powered conversational experiences on any digital property where their consumers may be, all through a simple creative ad tag.

Contact your IBM Watson Advertising representative to learn more.

Going Deeper with AI

Watson Ads acts as a focus group, creating new, actionable data and insights that can generate deeper understanding about consumer preferences, non-intuitive product questions, and emerging trends.

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Ready to make AI actionable? Let's talk.