About Watson Ads

Watson Ads is an industry-first advertising solution that uses Watson technology to enable brands to have intelligent, personalized 1:1 conversations with consumers at scale, delivering more relevant information than previously possible in an advertising unit, and helping marketers uncover consumer and product insights faster than ever before.

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How Watson Ads Works

Watson Ads are trained to listen to questions and inputs, then deliver a response that is unique to each consumer, helping to deepen engagement and drive brand loyalty. Brands can seamlessly deploy Watson AI-powered conversational experiences on any digital property where their consumers may be, all through a simple creative ad tag.

Contact your IBM Watson Advertising representative to learn more.

Going Deeper with AI

Watson Ads acts as a focus group, creating new, actionable data and insights that can generate deeper understanding about consumer preferences, non-intuitive product questions, and emerging trends.

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Ready to make AI actionable? Let's Talk.