About Predictive Audiences

IBM Predictive Audiences uses deep learning with neural networks to analyze relevant data and score users based on the probability of their taking a particular action (purchase, conversion, video view, etc.). IBM Predictive Audiences ultimately helps drive performance by de-risking your decisions on whom to target, making it easier to find the crème of the crop while reducing waste.

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How Predictive Audiences Works

IBM Predictive Audiences combines the latest in AI technology – deep learning with neural networks – with LiveRamp’s IdentityLink to analyze relevant data and score users based on the probability of their taking a particular action.

Contact your IBM Watson Advertising representative to learn more.

Going Deeper with AI

Predictive Audiences helps drive performance by providing brands with act-a-like models of their target consumer, de-risking decisions on who to target, resulting in greater targeting precision and contextual relevance.

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