About Accelerator

Let your advertising stop reacting and start predicting. IBM Advertising Accelerator with Watson removes the restrictions imposed by traditional DCO so media buyers can deliver 1:1 advertising that not only continuously learns but also predicts the optimal combination of visual elements to drive the highest engagement for a given audience.

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mobile phone with advertising accelerator in use

How Accelerator Works

Predict:

  • Advanced Watson AI rapidly learns the optimal mix of creative elements to help drive engagement

Personalize:

  • Serves unique creative to each performance group based on message resonance

Evaluate:

  • Goes beyond simple campaign reporting to reveal robust insights that can be applied to future campaigns

Going Deeper with AI

As IBM Advertising Accelerator with Watson continuously learns and predicts the optimal combination of visual elements to drive the highest engagement for a given audience, it also helps advertisers better understand the composition and preferences of their audience to inform future strategy. Thanks to its use of Watson and the latest advancements in Watson technology, Accelerator delivers faster in-market data processing, model creation, and training to deliver the right creative variant to the right audience each and every time.

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Ready to make AI actionable? Let's talk.