About Accelerator

Let your advertising stop reacting and start predicting. IBM Advertising Accelerator with Watson removes the restrictions imposed by traditional DCO so media buyers can deliver 1:1 advertising that not only continuously learns but also predicts the optimal combination of visual elements to drive the highest engagement for a given audience.

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How Accelerator Works

Anticipation:

• Leverages Watson to predict creative variants that can drive outcomes by audience

Segmentation:

• Uses Watson to automate the discovery & segmentation of audiences based on message resonance

Revelation:

• Reveals robust insights regarding creative impact on audiences that advertisers can use to shape future campaigns

Going Deeper with AI

As IBM Advertising Accelerator with Watson continuously learns and predicts the optimal combination of visual elements to drive the highest engagement for a given audience, it also helps advertisers better understand the composition and preferences of their audience to inform future strategy. Thanks to its use of Watson and the latest advancements in Watson technology, Accelerator delivers faster in-market data processing, model creation, and training to deliver the right creative variant to the right audience each and every time.

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