Our industry is at a pivotal crossroads – where data represents big opportunities, but also big challenges. Customers, in an increasingly connected world, are demanding personalization without intrusion. For marketers, in addition to saving time and money, there is an opportunity to attract and retain customers by using data to create hyper-relevant experiences. AI technology, like IBM Watson, has the power to bring together the best of man and machine to unlock the full potential of big data.
In this webinar, Janna Ritzcovan Synovec discussed the challenges and opportunities marketers face around leveraging artificial intelligence technologies, as well as best practices for turning AI into a reality for brands.
Missed the webinar last month? If you are an ANA member, you can watch the webinar here.
Not an ANA member? We’d be happy to take you through the content personally. Please reach out to us for more information.