Watson Ads, the industry first solution from Watson Advertising that learns and interacts with consumers through advertising, has been recognized as a finalized in the Best Ad Tech Tool category of the 2017 Cynopsis Digital Model D Awards, honoring excellence in online video content, advertising, and talent.
Marketers have long sought more personalized interactions with their consumers. Watson Ads are an industry-first cognitive ad format that enables consumers to organically connect with brands, and allows marketers to have a personalized, one-to-one conversation with their audiences at scale. When viewing a Watson Ad, a consumer can ask Watson questions via voice or text about the product or offering, and Watson’s machine learning and natural language capabilities allow it to provide accurate responses.
This is the first year of campaigns for Watson Ads. The first campaign, featuring Campbell’s Soup, launched in October 2016. We have since launched a total of seven campaigns with brands including Country Crock, Theraflu, Swanson, Hellmann’s, and Flonase, with the most recent campaign featuring Toyota’s Prius Prime.
The 2017 Cynopsis Digital Model D Awards winners will be announced on November 10th in NYC.