Making Taxes Less Taxing

By IBM Watson Advertising

Americans spend 7 billion hours every year filing taxes. It is one of the most complex financial transactions consumers do all year, and can be overwhelming for both taxpayers and tax preparers alike. Taxpayers are eager for ways to make the filing process easier, more accurate, and more efficient.

According to a study conducted by Accenture, two thirds of taxpayers consider artificial intelligence-powered digital tax assistants useful, and are ready to jump in for the extra assist. This is great news for financial service marketers, as AI tax assistants can offer opportunities to increase customer satisfaction by reducing errors, simplifying the tax process, and (hopefully) maximizing refunds.

Download our latest thought leadership piece to learn more about how AI is helping to make taxes less taxing.

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