IBM Watson Advertising and Behr Paint Win 2019 IAC Awards

By IBM Watson Advertising

IBM Watson Advertising is excited to announce that our IBM Watson Ads campaign with Behr Paint has been named a WINNER of the 2019 IAC Awards! The campaign has been recognized for the following awards:

  • Best Advertising Online ad
  • Best Media Online ad
  • Best Mobile Online ad
  • Best Retail Online ad
  • Best Technology Online ad
  • Best of Show Online ad

Behr came to IBM Watson Advertising looking to reach and engage consumers on a 1:1 level with personal recommendations that make their interior paint color selection process easier. Since the process of selecting paint colors is a personal experience, IBM Watson Ads provided a perfect way for Behr to offer personalized paint color recommendations at scale, helping to take the indecision out of the interior painting process.

IBM Watson Advertising and Behr launched the first AI-powered IBM Watson Ads campaign for the retail industry, showcasing Behr’s top-of-the-category benefits, and helping increase brand favorability and purchase intent. 

Using IBM Watson's Natural Language Processing and Tone Analyzer capabilities, Behr's proprietary consumer research, plus extensive training on Behr colors, IBM Watson Ads engaged in real-time, 1:1 dialogue with consumers, and delivered a unique paint color recommendation for each user via dynamic ads on weather.com, The Weather Channel app, and across other lifestyle sites.

About the IAC Awards: The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Click here to find out more and view the full list of 2019 IAC Awards winners.

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