Watson Advertising is excited to announce an important enhancement to one of our newest technology offerings, IBM Audience Targeting. We have expanded the availability of this solution via a new integration with LiveRamp to help meet the needs of our customers and buying platforms.
Starting today, IBM Audience Targeting’s deep-learning scored segments are available for activation in LiveRamp. Through this partnership, clients can now use IBM Audience Targeting’s custom algorithm capabilities for prospecting, in addition to serving as a powerful retargeting mechanism.
Check out our success stories to find out more about how IBM Audience Targeting is helping clients drive more profitable media decisions, reduce waste, and improve accuracy, and please contact us with any questions.