It's Time to Expect More from Technology

We know that Cannes Lions is a can’t-miss event for our industry. A week for us to learn, network, and celebrate creativity. But wouldn't it be great if we could expect more from our experience? What if we could use the stunning backdrop of the French Riviera to inspire lasting change - for our business and for our world?

This year at Cannes we've created an experience (in an air-conditioned space, no less!) that tackles key challenges faced by marketers, consumers, and the world, and shines a light on how IBM is using data and technology to bring forth solutions that matter.

people walking along walkway next to ocean

Our Experience

Technology has done a lot of good for the world, but it has the power to do so much more - and we all have a role to play. From inspirational to actionable, our experience takes a look at how technology is changing the world and the marketing industry as we know it, and encourages us to think about where technology needs to take us tomorrow.

Expecting More from Technology in the World: Via an interactive world map, attendees are immersed in real world stories showcasing the ways that IBM and its partners are leveraging innovation to help solve key world issues. From saving rhinos in Africa to saving lives in India, experience technology for good.

Expecting More from Technology in Marketing: A third of consumers feel that chatbot accuracy is a major issue and expect personalized conversational experiences from brands. To address this demand, IBM Watson Advertising is unveiling a new Watson AI-powered conversational marketing platform that enables brands to build, deploy, chat, and connect with consumers in days, not months. But don't just take our word for it - try it out! Our experience will enable you to build and test your own chatbot in a matter of minutes.

What Do You Expect from Technology?: Where do we need technology to take us tomorrow? Share your expectations with a personalized "Dear Tech" letter, shared via social media and on a digital billboard in front of The Carlton for all of Cannes Lions to see.

power lines with sunset in the distance

Great Techspectations

With the rise of technological disruption, consumers’ needs and expectations have changed making it more difficult than ever for brands to effectively engage. Brands that are embracing data and technology are winning and overcoming their biggest challenges by leveraging new technologies such as artificial intelligence (AI) and blockchain.

From knocking down walled gardens to tackling ad fraud, join us and a panel of experts as we explore how tech for good is making a difference for brands today and where we should expect it to take us tomorrow. Click here to RSVP.

closeup of a speaker at the microphone

Let's Talk

What are your expectations from technology? Share your thoughts with IBM Watson Advertising and the Cannes Lions audience at our booth within the Cannes Lions grounds. You’ll have the opportunity to create your own “Dear Tech” letter which, along with your photo, can be shared via social media and on a digital billboard for all of Cannes to see.

Join us to explore the ways in which IBM is using data and technology for good, build your own chatbot, or just stop by if you need a break from the heat. 

The IBM Watson Advertising Booth is located on Cabana Row across from the Palais.

group of 3 people chatting

Ready to make AI actionable? Let's Talk.