Technology has done a lot of good for the world, but it has the power to do so much more - and we all have a role to play. From inspirational to actionable, our experience takes a look at how technology is changing the world and the marketing industry as we know it, and encourages us to think about where technology needs to take us tomorrow.
Expecting More from Technology in the World: Via an interactive world map, attendees are immersed in real world stories showcasing the ways that IBM and its partners are leveraging innovation to help solve key world issues. From saving rhinos in Africa to saving lives in India, experience technology for good.
Expecting More from Technology in Marketing: A third of consumers feel that chatbot accuracy is a major issue and expect personalized conversational experiences from brands. To address this demand, IBM Watson Advertising is unveiling a new Watson AI-powered conversational marketing platform that enables brands to build, deploy, chat, and connect with consumers in days, not months. But don't just take our word for it - try it out! Our experience will enable you to build and test your own chatbot in a matter of minutes.
What Do You Expect from Technology?: Where do we need technology to take us tomorrow? Share your expectations with a personalized "Dear Tech" letter, shared via social media and on a digital billboard in front of The Carlton for all of Cannes Lions to see.