“AI” Voted 2017 ANA Marketing Word of the Year

By IBM Watson Advertising

Artificial Intelligence (AI) is the winner of this year’s Marketing Word of the Year, according to the ANA (Association of National Advertisers).

A list of finalists was determined by ANA staff during the week of November 27th, and voted on by 403 ANA members. It’s clear from the results that AI is not just themarketing word of the year, it’s become “the epicenter of marketing, on an unavoidable collision course with our daily lives and jobs.”

Those who voted for Artificial Intelligence had a lot to say about it:

  • “It’s not just the marketing word of the year. It’s the transformative phenomenon that’s going to reshape the world as we now know it.”
  • “Automation, machine learning, cognitive… if we aren’t thinking about using it, employing it already, or at the very least talking about it, we’re missing out on some incredible ‘on the cusp’ opportunities.”
  • “AI has gone from something to think about to real-world development and implementation.”

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