IBM Watson Advertising News

Explore News Articles
Explore Thought Leadership

IBM Watson Advertising and Adweek Create Institute for Brand Marketing

image of cannes with abstract circles overlaid on top

IBM Watson Advertising at Cannes Lions 2019

painting-black-paint-roller

IBM Watson Advertising and Behr Paint Win 2019 IAC Awards

man sitting at airport looking out window at sunset with plane taking off

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

woman sitting on a grey couch using a laptop

How AI is Transforming Advertising and Marketing: A Q&A with IBM's Jeremy Hlavacek

woman standing atop a mountaintop overlooking a sunset

3M and IBM Watson Advertising Use Weather Data to Better Help Consumers Understand Air Quality Issue

times square street view shot with lots of pedestrians

IBM Watson Advertising at Advertising Week 2018

woman walking down city street looking at her phone

AI: IBM’s Playbook for the Future of Marketing and Advertising

image of sunset partially blocked by clouds with rays of sun shining through

Introducing The New Weather Channel App

group hiking on trail snowcapped mountains in the background

It’s Amazing Out There for Toyota & Watson Advertising

woman sitting on bed with laptop

Best Western Expands Use of AI-Powered Advertising with Watson Ads

Two people walking on a trail in a snow covered mountain range

It’s Amazing Out There for Toyota & Watson Advertising

Car driving towards hill/mountains looking forward from the drivers side of the door over the side mirror

IBM Watson Advertising and Toyota Prius Prime Named 2018 IDEA Awards Finalists

dark stormy sky

RAM Responding by Storm Branded Content Wins MarCom Platinum Award

Woman with her arms wide looking at the sunset

3M & IBM Watson Advertising Use Weather Data to Better Help Consumers Understand Air Quality Issues

woman with beige knitted scarf around her head in the snow

Theraflu and Watson Advertising Awarded 2018 North American Effie Award

woman with black hoodie over head looking to the left

Watson Advertising’s Cold & Flu Tracker Featured in GSK’s Annual Report

IBM Watson Advertising and Adweek Create Institute for Brand Marketing

cityscape of Cannes with abstract circles overlaid on top

IBM Watson Advertising at Cannes Lions 2019

painting-black-paint-roller

IBM Watson Advertising and Behr Paint Win 2019 IAC Awards

times square street view shot with lots of pedestrians

IBM Watson Advertising at Advertising Week 2018

sunset with clouds in front that has sun rays shining through

Introducing The New Weather Channel App

woman with beige knitted scarf around her head in the snow

Theraflu and Watson Advertising Awarded 2018 North American Effie Award

blurry pedestrians viewed from above

IBM Audience Targeting is Now Integrated with LiveRamp

woman with arms wide in a brown jacket and red hat in the snow

Watson Advertising and Jivox Team Up For Ads That Change with the Weather

city scape with pink sky

Watson Advertising at Cannes 2018

city scape with graphics circles overtop

Watson Advertising Promotes Jeremy Hlavacek to Head of Sales

person using a cell phone in front of green grass

Watson Ads Recognized as Finalist for Cynopsis Digital Model D Awards

painting-black-paint-roller

IBM Watson Advertising and Behr Paint Win 2019 IAC Awards

brown boots on a person overlooking a waterfall

IBM Watson Advertising and Red Wing Shoes Win 2017 IAC Award

green open field with bright blue sky above

AI-Powered Ads Help TruGreen Recommend Personalized Lawn Care Plans to Consumers

woman sitting on a grey couch using a laptop

How AI is Transforming Advertising and Marketing: A Q&A with IBM's Jeremy Hlavacek

woman walking down city street looking at her phone

AI: IBM’s Playbook for the Future of Marketing and Advertising

woman looking at her phone walking down the street

Webinar: Making Artificial Intelligence Real

Woman in a blue striped shirt looking at her phone

Blockchain: A Media Game Changer

woman looking at her phone in her office

Fueling Creativity with AI

Brown house on a neighborhood street

Sold! Finding a Home with AI

closeup of hands holding a digital globe

The Kids are Talking About AI

hands 'holding' a white graphics ball

“AI” Voted 2017 ANA Marketing Word of the Year

blue graphic of a sun type image

AI is A Rocket About to Launch – Here’s How to Get On Board

Man working on a computer watching a flight take off at the airport, yellow

Lufthansa and IBM Collaborate for AI-Powered Ad Campaign

woman typing on a computer in her room

Best Western Expands Use of AI-Powered Advertising with Watson Ads

palm trees blown in the wind during a storm with ocean water rushing past

2018 Hurricane Outlook: More Active Than Usual

woman in black coat and ear muffs blowing snow from her hands

2018 Winter Weather Forecast Outlook

Featured Thought Leadership

students standing talking at school

Deep Learning Takes on Back-to-School

Man walking with mobile phone

Digital Advertising: The New Kid on the Blockchain

Four women in a conference room

The Evolving Role of the CMO

All Thought Leadership

Subscribe for Updates

First Name*

Last Name*

Email Address*

Country*

Industry*

Message

IBM may use my contact data to keep me informed of products, services, and offerings

by Email

You can withdraw your marketing consent at any time by sending an email to NETSUPP@us.ibm.com. Also, you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in any such email.

More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I am acknowledging that I have read and understand the IBM Privacy Statement.