New customer needs and expectations have forced brands to rethink how they engage. AI has also teased a future full of exciting transformations for marketers such as better campaign analytics, hyper-personalization, and predictive audiences.
Businesses using AI to unlock data are influencing sales, engaging the customer better, boosting operations, and generating insights – all by more than 10%.
But adoption is slow. Challenges include concerns over data safety, lack of a playbook on how to incorporate AI into one’s job, concerns about replacing human capital, and lastly, no singular definition of what AI is.