AI for Advertising

IBM Watson Advertising, formerly The Weather Company's advertising sales division, uses the world's leading artificial intelligence (AI) technology to unlock data and insights and help marketers make better decisions. 

We offer trusted, insight-driven media, data, and technology solutions that can be deployed across a brand's entire marketing strategy to help drive results.

New customer needs and expectations have forced brands to rethink how they engage. AI has also teased a future full of exciting transformations for marketers such as better campaign analytics, hyper-personalization, and predictive audiences.

Businesses using AI to unlock data are influencing sales, engaging the customer better, boosting operations, and generating insights – all by more than 10%.*

But adoption is slow. Challenges include concerns over data safety, lack of a playbook on how to incorporate AI into one’s job, concerns about replacing human capital, and lastly, no singular definition of what AI is.

Watson is AI tech that has been designed to solve today’s data challenges and empower smarter business. It does this by understanding, reasoning and learning from all data and facilitating increasingly natural interactions with humans.

Watson empowers smarter business because:

• It takes a client-first approach: Clients build and train their own AI so data stays proprietary and secure
• It has proven AI capabilities: Leading capabilities in language, vision, speech, emotional reasoning are based on decades of research and proven results for clients
• It is open to the world: Anyone can access the APIs for a fee, and use them to develop innovative solutions

Just like how Watson is being used to solve key challenges across industries, IBM Watson Advertising, formerly The Weather Company, is leveraging its unique heritage of innovation and trust to bring AI to advertising.

The result is trusted, insight-driven solutions, that brands can leverage across their entire marketing strategy to help save time, money and build more meaningful customer connections. Whether it’s helping…

• Subway generate a 15% increase in store visits by using machine learning (Watson) to process weather, sales and visitation data to find the optimal mix of signals that drive consumers in-store…
• A leading Pharma brand boost purchase intent by 6% by taking advantage of Watson’s ability to analyze massive quantities of health related content and find correlations between weather and relevant symptoms…
• Or Hulu exceed industry interaction benchmarks and generate valuable insights by leveraging Watson Ads to engage consumers in a 1:1 dialogue, uncover viewing preferences and serve up relevant content.

Source: Success stories from participating clients and agencies