An AI-powered advertising solution allows users to optimize their advertising efforts by using machine learning to their advantage. Artificial intelligence can make automated decisions in regards to targeting, spend, visual elements, and more in order to drive better performances for your ads.
Today, while many companies are using AI, less than a quarter** are using the full scope of AI capabilities.
We estimate there’s even less adoption within the advertising industry, which has primarily used AI to automate media buying and selling - only tapping into a fraction of its potential. With upcoming changes to mobile identity and third-party cookies, AI’s cookie-less data processing and machine learning capabilities can help solve problems across the industry.
How Brands are Using AI to Accelerate Their Purpose-Driven Marketing Programs