Feature spotlights

Identify the right contacts and improve campaign ROI

Better understand your customer groups, identify the most active customers for your organization and maximize your ROI. Whether you’re launching or testing campaigns, looking to increase cross-sell and up-sell revenue, or planning to open a store, the software helps you develop and execute more successful marketing programs.

Get an all-in-one marketing analysis

Analyze the success of your marketing tactics on your own. The intuitive user interface guides you through the process, allowing you to classify customers in a few steps. Use the Scoring wizard to build models to score your data. After you run an analysis, the easy-to-understand, color-coded output is ready for export into Microsoft Excel.

Easily uncover customer groups

Analyze customer data in multiple ways to choose the approach that best meets your objectives. For example, you can classify contacts based on similar demographic or behavioral characteristics to guide your acquisition strategies. Performing recency-frequency-monetary value (RFM) analysis can also give you insight into the lifetime value of your customers or donors.

Connect to Salesforce.com for further insight

Connect to Salesforce.com to extract data, collect details and perform further analysis.

See all Module features in license versions

For the full list of features in this module, click this link to a PDF with all modules and features in the license versions.

Compare different SPSS Statistics packages

This module is part of the SPSS Statistics traditional license packages. SPSS Statistics comes in two deployment options, traditional license or subscription version. To compare all the various SPSS Statistics packages and learn where this module fits in, visit this page. Note: Modules are only compatible with traditional license versions. The Subscription version wraps the same features inside three optional Subscription Add-ons.

Technical details

Software requirements

IBM SPSS Direct Marketing requires a valid IBM SPSS Statistics Base license.

  • Prerequisites: IBM SPSS Statistics

Hardware requirements

  • Processor: 2 GHz or faster
  • Display: 1024*768 or higher
  • Memory: 4 GB of RAM required, 8 GB of RAM or more recommended
  • Disk space: 2 GB or more

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