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Campaign management

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Segment, target and manage multi-channel marketing messages and programs

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IBM Campaign

IBM Campaign is the solution sophisticated marketers use for omnichannel campaign management across the largest customer databases. Use IBM Campaign with Watson Campaign Automation for an end-to-end campaign management and digital execution solution.

 

IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

Content marketing

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Create, publish and distribute content that supports your marketing goals and strategy

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IBM Watson Content Hub

Create and deliver consistent and engaging customer experiences across all channels with this SaaS-based, AI-powered digital experience and CMS solution. It is easy for marketers to use yet powerful for developers.

 

Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

Digital marketing

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Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes

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IBM Digital Experience Manager

IBM Digital Experience Manager platform empowers you to create, manage and deliver engaging omnichannel digital customer experiences to virtually all audiences.

 

IBM Watson Content Hub

Create and deliver consistent and engaging customer experiences across all channels with this SaaS-based, AI-powered digital experience and CMS solution. It is easy for marketers to use yet powerful for developers.

Lead management

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Use advanced systems and best practices to improve marketing campaigns and consumer advertising

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IBM Watson Campaign Automation

Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.

 

IBM Campaign

IBM Campaign is the solution sophisticated marketers use for omnichannel campaign management across the largest customer databases. Use IBM Campaign with Watson Campaign Automation for an end-to-end campaign management and digital execution solution.

Loyalty management

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Find out who your best customers are and how to keep them

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Watson Assistant

Quickly build and deploy chatbots and virtual agents across a variety of channels including mobile devices, messaging platforms and robots

 

Watson Marketing Solutions

Learn how Watson Marketing solutions powered by an AI marketing platform can enable brands to drive customer loyalty and work smarter

Personalization

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Use data to deliver tactics and communications more directly relevant to customers for better customer experience

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Watson Real-Time Personalization

Deliver personalized content to each website visitor based on real-time interactions.

 

IBM Interact

IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.

Sales

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Track sales activity or amount of goods and services sold over a period of time

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IBM Configure, Price, Quote

IBM CPQ transforms and automates configuration, pricing, and quoting of complex products and services.

 

IBM Dynamic Pricing

Create and optimize dynamic pricing strategies in real time to out-price the competition. Free trial available.