Get expertise and use modern systems to understand markets, reach them, and win business
View all 95 products
Back to top
Segment, target and manage multi-channel marketing messages and programs
View all products
IBM Journey Designer
Empowers marketers to collaborate with a single view of the customer journey and continually improve customer experiences
Planning and budgeting (MPM)
IBM Watson Campaign Automation gives teams a better way to plan, budget their marketing spends, and measure the impact of their marketing efforts.
Create, publish and distribute content that supports your marketing goals and strategy
IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.
Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes
IBM Watson Customer Experience Analytics Mobile Basics Edition
Optimize mobile applications and deliver seamless mobile experiences with deep customer insights with AI.
Use advanced systems and best practices to improve marketing campaigns and consumer advertising
A powerful business tool to assist with your customer service and turn interactions into lasting relationships. Quick to setup. Easy to use.
Spredfast Promotions allows you to capture customer data using social-based contests, surveys, feedback forms, and more designed for your business.
Find out who your best customers are and how to keep them
Smarter Loyalty Premium Edition
Identifies customer behavior gaps in high value ecommerce behaviors and uses targeted, 1:1, in real-time, to drive incremental performance from shoppers.
The retail ecosystem of customer, their journey, engagement, buying behavior, transaction record and loyalty. Create a more personalized customer experience.
Use data to deliver tactics and communications more directly relevant to customers for better customer experience
IBM Operational Decision Manager on Cloud
Improve business performance by managing business rules and operational decisions on the cloud.
Track sales activity or amount of goods and services sold over a period of time
Asteria Smart Cash Flow. Analytics for your business to forecast cash flow. Asteria makes sure that your invoices are paid and you know when.
IPD Ultera for Complex Claims
Ultera for Complex Claims transforms claims operations across the enterprise while eliminating high costs and the risk of system replacement.