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Segment, target and manage multi-channel marketing messages and programs
Learn more about campaign management
IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.
Proactively establish patient cohorts among an entire patient population and deliver automated messaging campaigns to engage patients.
Create, publish and distribute content that supports your marketing goals and strategy
IBM Video Streaming
Stream live, and manage recorded video content. Cloud streaming platform for video hosting, transcoding, multi-platform playout, and analytics.
Watson Advertising Conversations
Use our conversational marketing software designed for brand and agency markets to create and release conversational marketing solutions. Learn more.
Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes
Learn more about digital marketing
IBM Cloud Pak for Data
IBM Cloud Pak for Data is an open, extensible data platform that unifies and simplifies the collection, organization and analysis of data.
Use advanced systems and best practices to improve marketing campaigns and consumer advertising
Find out who your best customers are and how to keep them
Learn more about loyalty management
IBM Watson Assistant is a service on the IBM Cloud to help you build and deploy virtual assistants.
IBM® Benefit Modeler is an online analytics solution that helps employers, health plans and benefits consultants evaluate a broad range of employee benefit plan types. Modeling results are customized to an organization’s specific healthcare needs.
Use data to deliver tactics and communications more directly relevant to customers for better customer experience
Learn more about personalization
IBM Watson Assistant Health Benefits
IBM Watson Assistant for Health Benefits uses data and AI to drive fast, dynamic and personalized interactions with your members at scale.
IBM Operational Decision Manager
A comprehensive decision automation solution that helps discover, capture, analyze, automate and govern rules-based business decisions on premises or on cloud.
Track sales activity or amount of goods and services sold over a period of time
IBM Sterling Configure, Price, Quote
IBM Sterling Configure, Price, Quote (CPQ) transforms and automates the configuration, pricing and quoting of complex products.