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Marketing and sales categories

Campaign management

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Segment, target and manage multi-channel marketing messages and programs

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IBM Journey Designer

Empowers marketers to collaborate with a single view of the customer journey and continually improve customer experiences

 

Planning and budgeting (MPM)

IBM Watson Campaign Automation gives teams a better way to plan, budget their marketing spends, and measure the impact of their marketing efforts.

Content marketing

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Create, publish and distribute content that supports your marketing goals and strategy

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IBM Journey Designer

Empowers marketers to collaborate with a single view of the customer journey and continually improve customer experiences

 

IBM Interact

IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.

Digital marketing

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Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes

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IBM Watson Customer Experience Analytics Mobile Basics Edition

Optimize mobile applications and deliver seamless mobile experiences with deep customer insights with AI.

 

IBM Interact

IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.

Lead management

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Use advanced systems and best practices to improve marketing campaigns and consumer advertising

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Standard CRM

A powerful business tool to assist with your customer service and turn interactions into lasting relationships. Quick to setup. Easy to use.

 

Spredfast Promotions

Spredfast Promotions allows you to capture customer data using social-based contests, surveys, feedback forms, and more designed for your business.

Loyalty management

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Find out who your best customers are and how to keep them

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Smarter Loyalty Premium Edition

Identifies customer behavior gaps in high value ecommerce behaviors and uses targeted, 1:1, in real-time, to drive incremental performance from shoppers.

 

Mutuality

The retail ecosystem of customer, their journey, engagement, buying behavior, transaction record and loyalty. Create a more personalized customer experience.

Personalization

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Use data to deliver tactics and communications more directly relevant to customers for better customer experience

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IBM Operational Decision Manager on Cloud

Improve business performance by managing business rules and operational decisions on the cloud.

 

IBM Interact

IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.

Sales

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Track sales activity or amount of goods and services sold over a period of time

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Asteria

Asteria Smart Cash Flow. Analytics for your business to forecast cash flow. Asteria makes sure that your invoices are paid and you know when.

 

IPD Ultera for Complex Claims

Ultera for Complex Claims transforms claims operations across the enterprise while eliminating high costs and the risk of system replacement.