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Campaign management

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Segment, target and manage multi-channel marketing messages and programs

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Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

 

Phytel Coordinate

Proactively establish patient cohorts among an entire patient population and deliver automated messaging campaigns to engage patients.

Content marketing

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Create, publish and distribute content that supports your marketing goals and strategy

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Watson Advertising Conversations Builder

IBM Watson Advertising Conversations Builder is a conversational artificial intelligence platform designed for brand and agency markets to create and release conversational marketing solutions. Learn more.

 

IBM Video Streaming

Stream live, and manage recorded video content. Cloud streaming platform for video hosting, transcoding, multi-platform playout, and analytics.

Digital marketing

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Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes

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Watson Advertising Conversations

IBM Watson Advertising Conversations is an award-winning AI-powered advertising solution that enables brands to have intelligent, personalized 1:1 conversations with consumers. Learn more.

Lead management

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Use advanced systems and best practices to improve marketing campaigns and consumer advertising

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Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

Loyalty management

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Find out who your best customers are and how to keep them

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Benefit Modeler

IBM® Benefit Modeler is an online analytics solution that helps employers, health plans and benefits consultants evaluate a broad range of employee benefit plan types. Modeling results are customized to an organization’s specific healthcare needs.

 

Watson Personality Insights

IBM Watson Personality Insights is a service on the IBM Cloud that enables you to predict personality characteristics, needs, and values through written text.

Personalization

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Use data to deliver tactics and communications more directly relevant to customers for better customer experience

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IBM Watson Assistant Health Benefits

IBM Watson Assistant for Health Benefits uses data and AI to drive fast, dynamic and personalized interactions with your members at scale.

 

IBM Operational Decision Manager

A comprehensive decision automation solution that helps discover, capture, analyze, automate and govern rules-based business decisions on premises or on cloud.