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Campaign management

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Segment, target and manage multi-channel marketing messages and programs

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Phytel Coordinate

Proactively establish patient cohorts among an entire patient population and deliver automated messaging campaigns to engage patients.

 

Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

Content marketing

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Create, publish and distribute content that supports your marketing goals and strategy

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IBM Video Streaming

Stream live, and manage recorded video content. Cloud streaming platform for video hosting, transcoding, multi-platform playout, and analytics.

 

Watson Advertising Conversations

Use our conversational marketing software designed for brand and agency markets to create and release conversational marketing solutions. Learn more.

Digital marketing

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Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes

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Watson Advertising Accelerator

Watson Advertising Accelerator uses dynamic creative optimization (DCO) for digital display, video and OTT to help exceed your campaign goals and reveal robust creative insights.

 

Watson Advertising Conversations

Use our conversational marketing software designed for brand and agency markets to create and release conversational marketing solutions. Learn more.

Lead management

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Use advanced systems and best practices to improve marketing campaigns and consumer advertising

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Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

Loyalty management

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Find out who your best customers are and how to keep them

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Watson Assistant

IBM Watson Assistant provides customers with fast, consistent and accurate answers across any application, device or channel.

 

Benefit Modeler

IBM® Benefit Modeler is an online analytics solution that helps employers, health plans and benefits consultants evaluate a broad range of employee benefit plan types. Modeling results are customized to an organization’s specific healthcare needs.

Personalization

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Use data to deliver tactics and communications more directly relevant to customers for better customer experience

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IBM Operational Decision Manager

A comprehensive decision automation solution that helps discover, capture, analyze, automate and govern rules-based decisions on premises or on the cloud.

 

IBM Watson Assistant Health Benefits

IBM Watson Assistant for Health Benefits uses data and AI to drive fast, dynamic and personalized interactions with your members at scale.

Sales

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Track sales activity or amount of goods and services sold over a period of time

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IBM Sterling Configure, Price, Quote

IBM Sterling Configure, Price, Quote (CPQ) transforms and automates the configuration, pricing and quoting of complex products.