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Segment, target and manage multi-channel marketing messages and programs
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IBM Campaign is the solution sophisticated marketers use for omnichannel campaign management across the largest customer databases. Use IBM Campaign with Watson Campaign Automation for an end-to-end campaign management and digital execution solution.
IBM Watson Campaign Automation
Watson Campaign Automation is an AI-powered, marketing automation solution that enables marketers to deliver engaging customer journeys across digital channels.
Create, publish and distribute content that supports your marketing goals and strategy
IBM Watson Content Hub
Create and deliver engaging digital experiences with our cloud-based, cognitive-powered web content management service.
Watson Real-Time Personalization
Deliver personalized content to each website visitor based on real-time interactions.
Plan, execute, and assess the full variety of digital marketing strategy and tactics to drive better business outcomes
Learn more about digital marketing
IBM Digital Experience Manager
IBM Digital Experience Manager platform empowers you to create, manage and deliver engaging omnichannel digital customer experiences to virtually all audiences.
Use advanced systems and best practices to improve marketing campaigns and consumer advertising
Find out who your best customers are and how to keep them
Learn more about loyalty management
Quickly build and deploy chatbots and virtual agents across a variety of channels including mobile devices, messaging platforms and robots
Watson Marketing Solutions
Learn how Watson Marketing solutions powered by an AI marketing platform can enable brands to drive customer loyalty and work smarter
Use data to deliver tactics and communications more directly relevant to customers for better customer experience
Learn more about personalization
IBM Interact determines the right personalized messages to present at the right time, across your digital marketing channels.
Track sales activity or amount of goods and services sold over a period of time
IBM Configure, Price, Quote
IBM CPQ transforms and automates configuration, pricing, and quoting of complex products and services.
IBM Dynamic Pricing
Create and optimize dynamic pricing strategies in real time to out-price the competition. Free trial available.