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Campaign management

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Segment, target and manage multi-channel marketing messages and programs

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Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

 

Phytel Coordinate

Proactively establish patient cohorts among an entire patient population and deliver automated messaging campaigns to engage patients.

Content marketing

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Create, publish and distribute content that supports your marketing goals and strategy

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IBM Watson Ads Builder

IBM Watson Ads Builder is a cloud-based offering giving creative professionals and developers the platform and technology to build and deploy Watson Ads conversation features across the marketing ecosystem.

 

IBM Video Streaming

Stream live, and manage recorded video content. Cloud streaming platform for video hosting, transcoding, multi-platform playout, and analytics.

Lead management

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Use advanced systems and best practices to improve marketing campaigns and consumer advertising

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Phytel Outreach

IBM® Phytel® Outreach delivers automated, evidence-based communications that enable providers to focus on promoting better health outcomes.

Loyalty management

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Find out who your best customers are and how to keep them

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Watson Assistant

IBM Watson Assistant is a service on the IBM Cloud to help you build and deploy virtual assistants.

 

Benefit Modeler

IBM® Benefit Modeler is an online analytics solution that helps employers, health plans and benefits consultants evaluate a broad range of employee benefit plan types. Modeling results are customized to an organization’s specific healthcare needs.

Personalization

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Use data to deliver tactics and communications more directly relevant to customers for better customer experience

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IBM Watson Assistant Health Benefits

IBM® Watson® Assistant for Health Benefits drives fast, dynamic and personalized interactions with your members, at scale.

 

IBM Operational Decision Manager

A comprehensive decision automation solution that helps you discover, capture, analyze, automate and govern rules-based business decisions on-premises or on cloud.

Sales

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Track sales activity or amount of goods and services sold over a period of time

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IBM Sterling Configure, Price, Quote

IBM Sterling Configure, Price, Quote (CPQ) transforms and automates the configuration, pricing and quoting of complex products.