Benefits spotlight

Comprehensive data universe​

Access data for your past and present customers, consented and unconsented​.

Longitudinal views​

Retain data longer for deeper understanding into customer actions.​

Deeper data granularity

Retain customers and act on your data in a flexible manner to maximize business value.

Enterprise-wide consistency​

Manage compliance consistently and deliver comparable analytical results across the organization.

Stable analytics data​

Limit the number of consent notices and Privacy Statement updates. Trūata data is not impacted by consent withdrawls or data subject requests.

Technical details

Software requirements

There are no software requirements for this solution.

    Hardware requirements

    There are no hardware requirements for this solution.

      Technical specifications

      Legal disclaimer: Clients are responsible for ensuring their own compliance with various laws and regulations, including the European Union General Data Protection Regulation.

      Clients are solely responsible for obtaining advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulations that may affect the clients’ business and any actions the clients may need to take to comply with such laws and regulations.

      The products, services, and other capabilities described herein are not suitable for all client situations and may have restricted availability. IBM does not provide legal, accounting or auditing advice or represent or warrant that its services or products will ensure that clients are in compliance with any law or regulation.

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