Now you can use social data and customer events to feed UBX and Watson Campaign Automation for personalized and real time customer engagement. Thanks to Social-ID integration to UBX and to Commerce.
It improves the Watson Campaign Automation's engagement due to social profile and to new engagement channels on Facebook, Instagram, wifi, beacons and e-mail personalization based on social data.
Extend your Omni Channel Engagement via Facebook notifications and Messenger, Instagram, wifi portals, beacons and web push notifications. Integrate Watson Chatbots to social data.
Use social login on your website and mobile app, it increases sales conversion by simplifying customer registration and enabling personalized engagement and richer experiences via Watson Marketing.
Approximately 55% of customers would return to a personalized website, use social data captured from social login to personalize your website and mobile app.
Increase your email open rates by up to 25% due to email personalization based on the social profile captured via social login. The social data is transferred to UBX and Watson Campaign Automation.