Reach your customer objectives with predictive analytics

IBM Predictive Customer Intelligence allows you to have consistent, continuous and relevant customer engagement across all channels. This improves your customer experience and helps acquire new customers and delight and retain existing customers. Predictive Customer Intelligence identifies dynamic customer profiles and segments by analyzing all available data. Based on this insight, it creates highly personalized and optimized offers and recommends the best action for that customer, executed through any system of engagement. An intuitive and dynamic reporting interface makes these insights available across the organization.
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Know your customers

Keep the finger on the pulse of your customers with dynamic customer profiles and segments derived from all available data at speed and scale.

Predict the next best action and offer

Gain recommendations on what action to take with individuals or segments to acquire, grow and retain customers.

Move rapidly from insight to action

Integrate this analytics platform with all your systems of customer engagement for a consistent, coordinated and relevant experience, anywhere, anytime.

Align marketers, analysts and scientists

Enable marketers and customer facing professionals to get insights into the customer base through intuitive, graphical and customized user interface.

Key Features

  • Consistent analytics for all customer touch points
  • Automated actions
  • Tightly integrated platform
  • Integration with Universal Behavior Exchange
  • Real-time scoring to reflect context
  • Leverage big data sources for speed and scale
  • Interfaces for all user types

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

See how it works

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