What it can do for your business

IBM Watson Marketing Insights provides cognitive recommendations designed to help marketers understand and anticipate customer behaviors. It recommends prioritized target audiences based on key predictors, or lets you explore your own, creating segments based on a rich profile of customer data compiled from multiple sources utilizing complex and robust queries. You can export the resulting target audience lists to any requesting application across channels in just a few clicks. Use the visual interface to construct the most impactful audience for your campaign strategies, becoming more relevant to your customers and the customer journey.

Discover cognitive audiences

Dynamic, cognitive audience generation allows you to stay in tune with your business and keep a finger on the pulse of your customers, enabling you to be pro-active and customer centric.

Designed for the marketer

The analytics has been pre-built, and the visual, interactive interface allows you to explore customer insights and behaviors with no technical skills required.

Connect seamlessly to campaign execution

Pre-integration with IBM Watson Campaign Automation allows you to push your target audiences straight into your campaign process; export to other campaign systems through Universal Behavior Exchange.

Key features

  • Rich, prebuilt analytics
  • Insights explained in natural language
  • Recommended target audiences
  • Custom audience builder based on cognitive insights
  • Swift export of audience lists for execution
  • Automated data and model refresh

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

Product images

Standard overview
Standard overview
Insight manager
Insight manager
Insight details
Insight details
Export screen
Export screen
Audience builder
Audience builder

Which option is right for you?

  • Free 30-day trial


    Watson Marketing Insights Essentials trial (available to Watson Campaign Automation users only).

  • Essentials


    Recommends audiences defined by engagement predictions. Ingests engagement and customer data and exports audiences to Watson Campaign Automation in 1-click.

  • Standard


    Recommends audiences defined by engagement and attrition predictions. Analyzes range of engagement and customer data, exports to marketing solutions via UBX.

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