What it can do for your business

IBM® MarketScan® Inpatient View and Outpatient View provides top-line market sizing for drugs and devices used in inpatient and outpatient facilities in the US. The cloud-based solution helps users quickly research market opportunities for your product. You gain high-level insight to help you define your market, forecast product potential, or segment facilities and providers for marketing investment.
IBM MarketScan Inpatient View and Outpatient View

Measure inpatient market demand

Assess primary and secondary diagnoses and procedures to identify changes and trends in inpatient practice patterns that may affect your market.

Analyze trends in the outpatient market

Assess the US outpatient market, analyze trends and uncover opportunities in hospital outpatient facilities, emergency rooms and physician offices.

Identify shifts in care settings

Identify shifts in sites of care as well as total facility market volumes of treatment that use your medical device, technology or drug.

Powered by MarketScan Research Databases

Benefit from databases with a 25-year track record and over 1800 peer-reviewed publications. Used by health economics, outcomes, and market and policy researchers in multiple sectors.

Key features

  • Utilize robust data sources
  • Query by diagnosis or procedure
  • Assess three and five-year trends
  • View patient, physician, payer and facility statistics

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

See how it works

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