What it can do for your business

IBM Marketing Operations, formerly Unica Marketing Operations, provides powerful project management capabilities to help you manage marketing campaigns efficiently and effectively. The centralized, enterprise solution enables your organization to collaborate, share insights and automate marketing programs and approval processes. It can increase your return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.

IBM Marketing Operations

Quickly execute marketing campaigns

Speed the launch of campaigns by integrating planning and execution in a single, collaborative platform.

Leverage shared digital assets

Improve performance and promote best practices through sharing and reuse of marketing assets, data and information.

Manage marketing expenses in one place

Lower costs through central visibility into and control over marketing budgets and expenses.

Assess the impact of budget decisions

Create and allocate budgets, and define performance objectives, then adjust plans as needed over time, and see the impact of dialing spend up and down.

Features of IBM Marketing Operations

  • Integrated planning and management
  • Security-rich asset library
  • Centralized expense management
  • Financial management tools for budgeting and forecasting

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