Localized, market-specific data to help you plan confidently

IBM Market Expert® is a comprehensive, web-based tool that is designed to make it quick and easy to capture, report and analyze your market data. It combines public data with proprietary Watson Health research data to help strategic planners better understand and anticipate healthcare needs and buying habits within a community.

Market Expert provides a wealth of information about competitive position, emerging market trends, consumer characteristics and potential business impacts. Most importantly, it provides localized, market-specific data to help you ensure that your strategic plans align with what's going on in your own market.

IBM Market Expert

Broad mapping functionality

Analyze the context of the area surrounding your selected market with mapping powered by Esri®, one of the leading providers of geographic information systems.

Powerful analytical methodologies

Get detailed insight into physician demand, disease prevalence and health status of your projected market by using advanced analysis and data from one of the largest data sets in the industry.

Extensive survey research

Access information on behaviors, utilization, health status and attitudes of more than 82,000 U.S. households from the Watson Health PULSE™ Healthcare Survey – one of the nation’s largest.

Demographic and segmentation data access

Reference comprehensive, local, sociodemographic and lifestyle data from the Claritas PRIZM® Premier database, a leading source of demographic and segmentation data.

Four good reasons why you should use Market Expert

  • Overcome barriers to processing complex data
  • Visualize your opportunities with advanced mapping
  • Grow your business through better decision making
  • Tap into a variety of powerful databases

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

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