What it can do for your business

IBM® Watson Campaign Automation is a hybrid cloud platform built on the foundation of Silverpop Engage and enhanced with the portfolio of IBM marketing software. Marketers can automate exceptional client experiences with their monthly subscription. Start with email marketing, lead management and mobile engagement or use IBM Journey Designer to move from planning tactics to collaborating as you design and automate cross-channel customer interactions. As your needs mature, expand into IBM Universal Behavior Exchange for near real-time analytical insights.

Design and automate

Deliver consistent cross-channel experiences for email, mobile, web and social that convert at a higher rate.

Use embedded analytics

Understand and report on customer behavior to make better marketing decisions while driving deeper customer engagement.

Provides faster time to ROI

Uses a cloud-based digital marketing platform and integrates easier with other customer data sources and applications.

Key features

  • Campaign automation
  • Digital marketing
  • Lead management
  • Journey design
  • Email marketing
  • Lead management
  • Mobile marketing
  • Journey design

Product screenshots

Campaign automation
Campaign automation
Digital marketing
Digital marketing
Lead management
Lead management
Journey design
Journey design

Which option is right for you?

  • Essentials


    Create a single customer view and deliver personalized digital interactions across all channels.

  • Standard


    Build deeper customer relationships through consistent digital experiences that drive customer advocacy.

  • Enterprise


    Design and automate highly relevant and compelling cross-channel journeys that convert at a higher rate.

See how it works

Buy now and get started

Considering a purchase?

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1-866-745-8767 Priority Code: Silverpop

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