Increase marketing impact using social channels

Social media offers exciting marketing opportunities, along with continuous customer behavior insights to help you maximize campaigns in all channels.


  • IBM Watson Campaign Automation

    Cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

  • IBM Social Analytics on Cloud

    Analyze and correlate information from thousands of social and online sources as it arrives in near real-time.

  • IBM Customer Data on Cloud

    Offers analytics and customer insights to improve marketing operations and planning performance across channels.

  • Audiense

    Enables personalization at scale by connecting social intelligence with actions.

  • Spredfast Conversations

    Bring together all of your social accounts in a single, secure place. Provide social customer service, deliver relevant content, and measure and analyze data.

  • SoHalo

    A leading social loyalty and engagement marketing platform that empowers brands to drive up to 10X higher engagement, 2X more revenue per customer, and 8X ROI.

  • Sprinklr Platform

    A new class of enterprise software that helps employees across the front office come together and engage with customers through one unified platform.

  • Personality Insights – Ad Targeting

    StatSocial and IBM Watson are bringing cognitive computing and analysis of Personality Insights to social audiences and the ad targeting market.