Do more than analyze your data - truly understand it

Customer data holds insights that can only be unlocked with analytics. The results can help you create campaigns that deliver a new level of success. Explore analytics solutions that provide the insights to drive results

Core solution:

IBM Watson Marketing Insights

Identify target audiences and generate critical customer insights to prioritize action.

Companion solutions:

  • IBM Watson Campaign Automation

    Cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

  • IBM Watson Real-Time Personalization

    Deliver personalized content to each website visitor based on real-time interactions.

  • IBM Watson Customer Experience Analytics

    Visualize customer journeys, replay sessions and get the insights you need to create effortless customer experiences

  • IBM Watson Analytics

    Uncover new insights quickly and easily with automated data analysis, automatic visualization and predictive analytics.

  • Acxiom

    Provides the data foundation you need to make everything in your marketing stack work together better.

  • AgilOne Customer Data and Engagement Hub

    The industry’s first comprehensive, cloud-based, customer data platform that helps you truly understand your customers and increase profitability.

  • Fresh Relevance

    Our marketing hub unifies siloed systems without the need for an integration project. Full control of real-time marketing tactics such as triggered emails and cross-channel personalization.

  • Windsor Circle

    Predictive marketing platform makes data science actionable and has helped hundreds of retailers keep and grow their existing customers.

  • Allocadia

    Cloud software that gives CMOs and marketing teams a better way to manage investments and marketing performance.

  • ClearStory Data

    Speeds the cycle of accessing diverse data, combining and blending them into holistic insights, and delivering interactive business insights.

  • RiverPoint Solutions Group

    Together with IBM Universal Behavior Exchange, RiverPoint provides you with visibility into your customers’ experiences through a bi-directional exchange of customer data.

Fresh thinking from the world's brightest marketing minds

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