Link cross-channel campaigns to improve results

When you have the big campaign picture, you can optimize segments and journeys to drive higher engagement and maximize potential in every channel.

Core solution:

IBM Watson Campaign Automation

Cloud-based digital marketing platform for email marketing, lead management and mobile and social engagement solutions.

Companion solutions:

  • IBM Watson Real-Time Personalization

    Deliver personalized content to each website visitor based on real-time interactions.

  • IBM Watson Marketing Insights

    Identify target audiences and generate critical customer insights to prioritize action.

  • IBM Watson Customer Experience Analytics

    Visualize customer journeys, replay sessions and get the insights you need to create effortless customer experiences

  • IBM iX Digital Reinvention

    Work with IBM iX to meet the challenges of the rapidly changing digital age by developing new business models, new expertise, and new ways to work.

  • Bitly Customer Experience Platform

    The simplest solution for developing cross channel cross device customer experience with an effortless one-day rollout and powerful features.

  • SoHalo

    A leading social loyalty and engagement marketing platform that empowers brands to drive up to 10X higher engagement, 2X more revenue per customer, and 8X ROI.

  • RiverPoint Solutions Group

    Together with IBM Universal Behavior Exchange, RiverPoint provides marketers with visibility into their customers’ experiences through a bi-directional exchange of customer data.

  • Acxiom

    Acxiom provides the data foundation you need to make everything in your marketing stack work together better.

  • CoupSmart Promotions Platform

    Run unique, trackable email code campaigns and promotional offers across web, social and mobile channels that capture granular consumer data.

Fresh thinking from the world's brightest marketing minds

Visit THINK Marketing