campaignQA takes error prone manual work out of verifying list output files that are ready for deployment by automating the entire QA process across all marketing campaigns.
campaignQA allows marketers to manage contact frequency controls customized at individual, household, or cell/segment levels with no coding required.
Marketers quickly catch any issues that were not identified in pre-launch QA and monitor key metrics to make course-corrections for targeting/offer-assignment logic that is not performing as expected.
Datasets and rules that are used to QA campaigns can be leveraged to provide QA reporting and data correction capabilities for users’ marketing databases.
campaignQA creates a global dashboard of quality assurance activities and maintains a comprehensive audit trail of past validations.